Client
Volvo Cars
Agency
R/GA
The Story Stream module presents curated activity from selected social media platforms supported by StoryStream.it, a content curation tool & social media aggregator.
I was responsible for the visual design of this module and handed it over for development at our office. I reviewed the final implementation and this module was then included into the Polestar project.
Designing the Cards
Starting with the bare minimum, a Story Stream card is built from the ground up in order to grow organically with the content it receives.
First incorporating the essentials…
The first thing I did was looking into what content the Story Stream delivers, specifically which parts are prescent for all posts. I then designed the first card containing only this:
- Text
- Author
- Profile image
- Icon
- Date
- Source
I then grew the design from there
On top of that most posts contain an image or a video. I also found that most videos also contain a Title. Based on that I then extended the minimal card above with these attributes:
- Image
- Video
- Title
The White theme
Since the volvocars.com design system supports two themes, I designed that as well with the system from the dark theme in mind.
